Effective Date: 4/1/26

At APF Wellness Center (“APF,” “we,” “our,” or “us”), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website, services, and communications.

1. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number

• Account Information: Membership details, appointment history, and preferences

• Billing Information: Payment details (processed securely through third-party providers)

• Health & Fitness Information: Information you voluntarily provide related to your fitness, nutrition, or wellness goals

2. How We Use Your Information

We use your information to:

• Provide fitness training, nutrition coaching, and wellness services

• Schedule appointments and send reminders

• Communicate important updates regarding your membership or services

• Send promotions, offers, or marketing messages (only if you opt in)

• Improve our programs, services, and customer experience

3. SMS Messaging & Mobile Data (A2P Compliance)

By providing your phone number and opting in, you consent to receive SMS messages from APF Wellness Center. These messages may include appointment reminders, coaching communication, and promotional offers.

• Message frequency may vary

• Message and data rates may apply

• You may opt out at any time by replying STOP

• For assistance, reply HELP or contact us at support@apfwellness.com

Important Notice:
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

4. How We Protect Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure.

5. Sharing of Information

We do not sell, rent, or trade your personal information.

We may share your information only with trusted third-party service providers who help us operate our business (such as scheduling software, payment processors, or messaging platforms). These providers are required to maintain the confidentiality and security of your information.

6. Cookies & Website Tracking

Our website may use cookies or similar technologies to improve user experience, track website usage, and enhance functionality. You can adjust your browser settings to refuse cookies if you prefer.

7. Your Rights & Choices

You have the right to:

• Opt out of marketing emails or SMS messages at any time

• Request access to the personal data we have about you

• Request corrections or deletion of your personal information

To make a request, contact us at support@apfwellness.com.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Information

If you have any questions about this Privacy Policy or how your information is handled, please contact:

APF Wellness Center
Email: support@apfwellness.com